Academi is a prime example of Blanding as opposed to Branding.  Blackwater had a strong image weighted with all sorts of connotation.  Academi is non-threatening, boring, hard to remember, and misleading as to what services the company offers.  

Academi is a prime example of Blanding as opposed to Branding.  Blackwater had a strong image weighted with all sorts of connotation.  Academi is non-threatening, boring, hard to remember, and misleading as to what services the company offers.  

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